I didn’t learn how people buy from a YouTube video. I learned it leading sales at a €500-million company and running my own businesses.

I help businesses optimise the entire customer journey, from the ad to the “buy” button, so more of the people who click their ads become paying customers.

Ads are my core craft. I plan and run the campaigns, create the ads, and analyse the data every day to see what’s actually working.

But great ads alone aren’t always enough. When results stall, the problem is often further down the chain – the offer, the landing page, the follow-up. So I don’t stop at the ad. I work on every link: the product or service, the copy, the ads, the website, and the economics that decide whether any of it makes money – ROAS, CPL, CPA, AOV, LTV.

Here’s how I think about it: a sale is just an exchange of value – and it only happens when you provide value first. Ads work exactly the same way. Give real value to the right person at the right moment and you win. Skip that step and no amount of budget saves you.

Before I ran a single ad account of my own, I was Head of Sales for Teltonika’s Australian office. When the company wanted to expand into Oceania, I was chosen to open the market – I built and led a team of 10 sales managers inside the company.

Then I realised I wasn’t growing fast enough. I’ve always believed that if you help others, they help you back – and I wanted to build something of my own around that. So in 2023 I walked away from a six-figure salary, and I haven’t looked back.

Since then I’ve co-founded and run Upthegrade, a tutoring platform connecting math tutors with pupils in grades 5–12, where I own the ads, the funnel, and the economics. I do the same for my clients every day. I watch numbers move in real accounts, with real money on the line, and tell you what I’ve actually seen work.

upthegrade.lt

Being good at ads is the baseline. What separates me from most media buyers is psychology. For five years I’ve studied behavioural and sales psychology – through books, through real campaigns, and through watching how real buyers decide when they’re spending real money.

Most marketers match the message to what sounds professional. I match it to the buyer’s awareness level and emotional state – the exact moment they decide to act. When they’re desperate for help. When they’re chasing an improvement. When something has finally pushed them to move. The ad, the page, and every button after it meet them there.

And I’ll always be honest about what it takes. I won’t tell you “everything will be fine.” I’ll tell you the possibilities and the challenges before we start, with the first three or four steps already mapped. That’s the part most people skip – and it’s the part that decides whether the money works.