SYNC CLINIC · LONGEVITY CLINIC (B2C) · TRACKING & FUNNEL REBUILD

Meta blocked a clinic’s key conversion events. We restored them and found out which leads were actually worth paying for

Sync Clinic, a longevity clinic in Vilnius, was running Meta Ads without a clear picture of what worked. Meta’s health and wellness restrictions had blocked the events ads optimise for, and nobody was tracking who actually walked into a doctor’s consultation.

We restored the tracking, built a simple CRM so the clinic could tell us who showed up, and rebuilt the booking journey around what the real numbers said.

The problem

Sync Clinic’s ads were running with no system behind them. On top of that, Meta’s health and wellness policy restricted the events that ads rely on, including Lead and Purchase. So even the data that existed couldn’t guide the algorithm, and budget drifted to the wrong people and the wrong actions.

What we found

Key events were restricted. Meta puts health and wellness websites under data restrictions. Lead and Purchase, the signals ads optimise on, were blocked.

The easier path wasn’t measured. Every service page offered a free 15-minute consultation and a harder registration flow. Only the registration was tracked, so ads only ever chased the harder one.

Part of the budget reached the wrong people. About a third of spend went outside Vilnius, and some to age groups the clinic confirmed don’t become clients.

Automatic ad settings worked against trust. Meta’s creative enhancements adjusted brightness, added overlays and made the ads look less trustworthy for this audience.

There was no system behind the campaigns. Ads ran as they came, the same offer spread across three or four campaigns, with no clear data on whether a product worked, whether people registered for it, or what it cost.

What we did

Restored the events. We rebuilt the tracking so Lead and Purchase reach Meta again despite the restrictions, and campaigns could optimise toward real bookings.

Measured both paths and tested them. The registration flow and the free consultation were tracked separately, and for the first time every decision rested on real numbers.

Built a simple CRM. A shared Google Sheet where the clinic’s administration marks who came to a doctor’s consultation, who stayed on as a long-term client, and which ad campaign each person came from. Now we could judge ads by what happens in the clinic, not by what Ads Manager shows.

Cut the offer that only looked good. In Ads Manager the free consultation looked great: cheap leads and a strong registration rate. The CRM showed those leads rarely turned into consultations. After a short test we removed it.

Rebuilt the website around real intent. Visitors can now find the clinic’s email and phone, or leave their details together with the service they’re interested in and a question. The booking funnel stays for people ready to reserve a specific service at a specific time.

Put the account in order. Budget focused on Vilnius and ages 25–55, one structured campaign per offer instead of duplicates, and Meta’s automatic enhancements switched off.

The result

The clinic now judges its ads by consultations, not by cheap leads.

Meta sees the bookings that matter again – campaigns optimise toward real registrations, not blind clicks.

A lead source that looked great on paper was found and cut in a short test, instead of draining budget for months.

The clinic can see, for every campaign, how many people actually come in – and how many become long-term clients.

A cheap lead that never walks in isn’t cheap. We find out which ones do.

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