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Vidalsta UAB · Metal fences (B2C) · Paid audit + product focus + quiz funnel · €600/mo spend · Profitable from month one

From “ads don’t work for us” to €10–15k every month

A metal-fence manufacturer had tried paid before and written it off as unprofitable. I rebuilt the channel around a single product and a quiz funnel – and it turned a profit in the very first month.

€10k
FENCE PROJECT CLOSED, MONTH ONE
€10–15k
MONTHLY REVENUE ON €600 SPEND
Month 1
PROFITABLE FROM THE START

The problem

They’d run ads before and concluded the obvious thing: “ads don’t work for us.” The spend went out, leads came in vague and unqualified, nothing closed. So paid got written off – when the real issue was that the channel was pointed at everything at once, with no way to separate a serious buyer from a tyre-kicker.

What I did

01
Audited the old paid account to find exactly where the money had been leaking – and what the previous setup had never tracked.
02
Narrowed the whole channel to one product – metal fences – instead of advertising everything the shop could make.
03
Built a quiz funnel that made every lead describe their project up front – material, length, timeline – so the team knew who was serious before the first call.

The result

01
A €10,000 fence project closed in the very first month – on €600 in ad spend.
02
€10,000–15,000 in revenue every month after, at the same €600 spend – the first month wasn’t a spike, it was the floor.
03
A paid channel that finally made money, after it had been written off as unprofitable.
04
Every lead arrives pre-qualified and detailed – no guessing who’s serious, no time lost on people who never knew what they wanted.

“Ads don’t work” almost always means “the funnel behind the ads doesn’t.”

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